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Collaboration in promotion is essential. The promotional collective Love for Lilies, consisting of 70 Dutch growers, supplies lilies to the Royal FloraHolland auction. With their "Not grown to be subtle" campaign, they demonstrate that lilies are the champagne of flowers. They spread their message to retailers in the Netherlands, Germany, the United Kingdom, and France—with such a wide range, you'd be crazy not to choose lilies!
Love for Lilies does everything it can to make trading easy. Besides delivering reliable, high-quality products, they provide wholesalers and florists with excellent images, promotional materials, product presentations, and comprehensive product information.
Our goal is to raise awareness for the lily—although, to be honest, this flower naturally draws attention. New varieties are registered every year, each more beautiful than the last. Modesty isn't the lily's strong suit. Everything about this flower is impressive—the shape, the size, the color, the scent. The lily makes itself heard loud and clear!
Love for Lilies presents lilies from a new perspective, with unique colors and new combinations. Lilies are a natural luxury that perfectly complement current trends. A flower to make a statement with, a flower that bursts with energy. Moreover, our growers offer lilies for every budget. That makes them simply irresistible!
Join via social media or get in touch directly at randybaay@royalfloraholland.com.
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The diversity of Lilies is overwhelming. There’s so much choice in terms of fragrance! Hence Orientals & Oriental Trumpet (OT) offer a very wide palette of scents: from unscented or lightly scented to through to fragrances that fill the room. Because double Lilies are derived from the Orientals, they have the same distinctive light to strong scent. If you are looking for soft, sweet notes, you should opt for the Longiflorum and Longiflorum Oriental (LO) product groups .
All lilies have stamens, but the double-flowered varieties have very limited pollen. Breeding has also produced a limited number of single-flowered varieties without stamens.
Fragrance? The Longiflorum Asiatic & Asiatics (LA & A) lilies are virtually unscented. The perfect choice for customers who are not fond of the scent of lilies.
Stay calm! Definitely don't rub or wet the stain. Get some adhesive tape and remove the pollen (powder) with the sticky side.
All the Dutch growers are supporting the promotional activities. The Love for Lilies promotional collective consists of the 70 Dutch growers who supply their Lilies to the Royal FloraHolland auction.
Love for Lilies, the ultimate gamechanger in the world of flowers. The promotion committee is eager to challenge you. So give us your questions, comments and bold opinions. Make your floral heart beat faster! Sign up for our newsletter and rock your inbox with floral news.
Keep an eye on that inbox and challenge us!
The powerful promotional collective Love for Lilies consists of 70 Dutch growers who annually supply an impressive 270 million lilies to the Royal FloraHolland auction. Their distinctive campaign, "Not grown to be subtle," convincingly puts lilies in the spotlight as the champagne of the flower display.
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