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Get ready for the ultimate Lily experience, powered by our passionate growers! No one knows the Lily as well as they do. Every day, they are overwhelmed by the unparalleled beauty of this flower. They pour their whole heart and soul into growing it, without holding anything back. They shout it from the rooftops: the Lily is absolutely irresistible.
Our growers are true visionaries and understand the customer’s needs like nobody else. With over 350+ varieties, they respond smartly to every demand. But they do much more than that. They respond to the needs of the market by providing service. They are digitising many cultivation and sales processes, enabling perfect webshop interfaces.
But our Lily growers look beyond the flower. They take responsibility for sustainability in the cultivation. With LED lighting, heat storage and the use of organic pesticides, they are taking steps towards a greener future. And let's not forget the special workforce - chickens that keep the soil aerated, making chemical weed control a thing of the past. They work long hours and even sleep in the greenhouse ... and they also lay the occasional egg. Chickens in the greenhouse make for greener lilies and a better environment.
Every Lily has unique characteristics: single- or double-flowered, fragrant or unscented, with or without pollen - anything is possible. The Lily is extremely elegant and has a long vase life. The bud only opens in the vase, revealing impressive flowers that exceed all expectations.
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Working together on promotion is crucial. The Love for Lilies promotional collective, consisting of 70 Dutch growers, supplies the Lilies to the Royal FloraHolland auction. With their 'Not grown to be subtle’ campaign they are showing that the Lily is the champagne of the flower world. They are spreading their message to traders in the Netherlands, Germany, the United Kingdom and France - with such a wide range, you'd be mad not to opt for Lilies!
Love for Lilies does all it can to make things easy for the trade. As well as supplying reliable quality product, they provide wholesalers and florists with excellent images, promotional materials, product displays and comprehensive product information.
Our goal is: more attention for Lilies - although to be frank, this flower already attracts all the attention on its own. New varieties are registered every year, each more beautiful than the next. Modesty is not Lily's strong point. Everything about this flower impresses - the shape, the size, the colour, the scent. The Lily makes its presence felt loud and clear!
Love for Lilies shows Lilies from a new perspective, with unusual colours and new combinations. The Lily is a natural luxury product that fits the current trends perfectly. A flower to make a statement, a flower bursting with energy. Our growers also offer Lilies for every budget. That makes them simply irresistible!
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The diversity of Lilies is overwhelming. There’s so much choice in terms of fragrance! Hence Orientals & Oriental Trumpet (OT) offer a very wide palette of scents: from unscented or lightly scented to through to fragrances that fill the room. Because double Lilies are derived from the Orientals, they have the same distinctive light to strong scent. If you are looking for soft, sweet notes, you should opt for the Longiflorum and Longiflorum Oriental (LO) product groups .
All lilies have stamens, but the double-flowered varieties have very limited pollen. Breeding has also produced a limited number of single-flowered varieties without stamens.
Fragrance? The Longiflorum Asiatic & Asiatics (LA & A) lilies are virtually unscented. The perfect choice for customers who are not fond of the scent of lilies.
Stay calm! Definitely don't rub or wet the stain. Get some adhesive tape and remove the pollen (powder) with the sticky side.
All the Dutch growers are supporting the promotional activities. The Love for Lilies promotional collective consists of the 70 Dutch growers who supply their Lilies to the Royal FloraHolland auction.
Love for Lilies, the ultimate gamechanger in the world of flowers. The promotion committee is eager to challenge you. So give us your questions, comments and bold opinions. Make your floral heart beat faster! Sign up for our newsletter and rock your inbox with floral news.
Keep an eye on that inbox and challenge us!
The powerful promotional collective Love for Lilies consists of 70 Dutch growers who annually supply an impressive 270 million Lilies to the Royal FloraHolland auction. Their distinctive 'Not grown to be subtle' campaign convincingly spotlights Lily as the top campaign for the flower trade.
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