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Product Range
Product Range
Florist Guide
Florist Guide
FOR RETAIL
FOR RETAIL
About the lily
About the lily
About Love for Lilies
About Love for Lilies

Show us what you've got and play your way to the top!

The Love for Lilies Champagne League kicks off in October. Up to 20 exporters, 4 Matchdays, and one champion. Who will show the strongest sales growth, earn bonus points with the Matchday Missions, and climb to the top?

Every Monday at 12:00 p.m. sharp, the new rankings will be posted here. That way, you can see who’s in the lead, who’s gaining ground, and who still has some work to do.

The competition runs through the end of October. The winner will be announced on Wednesday, November 4, during the Trade Fair Aalsmeer at Love for Lilies, booth A.4.

Here's how it works

Your sales performance accounts for 80% of your Champagne League Score. This is based on the percentage growth in cut lily stems sold in October 2026 compared to October 2025.

You earn the remaining 20% through 4 Matchday Missions: short challenges that allow you and your colleagues to earn extra points.

These include promotions via social media, newsletters, the online store, point-of-sale materials, or other ways to raise awareness of lilies. Execution, creativity, engagement, and alignment with the Love for Lilies brand all count.

The referee announces each new Matchday Mission.

Short. Surprising. And definitely not subtle.

NOT GROWN TO BE SUBTLE.

The price

The champion wins the Third Half: a food stand serving hot treats in the parking lot of the winning company . For the team, of course (up to 50 people). Because winning is a team effort.

The booth

80% sales performance + 20% Matchday Missions = your Champagne League Score.

# Team Matchday Bonus Score
1Van Dijk Flora B.V.+020
2Flowerportal B.V.+018
3Keelings+016
4SuperFlora+013
5Heemskerk Flowers+012
6Waterdrinker Aalsmeer, B.V.+011
7Agora Group (Floris Holland B.V.)+010
8B.J. van Duyvenvoorde & Sons, B.V., Flower Wholesaler+09
9J. van Vliet Flower Export B.V.+08
10Barendsen Brothers, B.V.+07
11OZ-Hami B.V.+06
12Hans Visser Flowers, Inc.+05
13Celdomy B.V.+04
14MM Flowers Europe B.V.+03
15Holex Flower B.V.+02
16Verbeek & Bol General Partnership+01

Going up? Nice.
Going down? We've got our work cut out for us.